Most Shopify stores are assembled. Few are architected.
I build conversion-focused Shopify themes for product brands that have outgrown templates. Using an AI-assisted production workflow, I deliver engineered storefronts faster and at a more accessible price point than traditional agencies - without sacrificing structure, speed, or maintainability.
Builds are delivered on my dedicated custom base theme framework and extended per project. This is not a stock Dawn reskin.
- Official Shopify Partner
- Dedicated base framework + maintainable Liquid
- Performance-aware development
- UK-based, serving webshops globally
Diagnose -> Architect -> Engineer -> Validate -> Deploy
This lane
A conversion-focused Shopify theme engineer for product brands who have outgrown templates.
Templates are installed. Custom themes are engineered.
Who this is for
Best fit
- -Product-led brands
- -DTC businesses
- -Food and drink brands
- -Physical goods stores
- -£10k to £500k revenue range
- -Already on Shopify or migrating to it
Best suited for established product brands generating revenue and ready to improve conversion architecture.
If your theme is generic, your conversion ceiling is lower
Signals your theme is holding you back
- -Store looks like every other template
- -Homepage is busy but still not converting
- -Mobile UX feels slow and clunky
- -Product pages do not explain value clearly
- -Too many apps patching theme limitations
- -Small edits take too long and cost too much
Signals your webshop has outgrown templates
- -Low conversion despite healthy traffic
- -Collection pages are hard to browse
- -Cart flow has friction before checkout
- -Theme updates break past customisations
- -Store complexity has outgrown stock theme logic
Better products do not sell better on their own. Better storefront architecture does.
Conversion-focused Shopify custom theme build
You get a custom Shopify storefront built around product clarity, conversion logic, and long-term maintainability. Architecture is built on my dedicated base theme framework, then tailored to your catalogue and conversion model. Strategy, UX architecture, and QA are human-led from start to launch.
Most established brands start with Growth: from £2,950
Many agencies charge £1,500-£2,000 for installing and lightly customising a stock theme. Starter begins at £1,750 for focused rebuilds under 75 products.
Typical timeline: 2-5 weeks depending on scope.
Limited project slots per month.
Starter custom build
From £1,750
Best for focused rebuilds under 75 products.
- -Up to 75 products
- -Custom homepage, collection, product, and cart structure
- -2 revision rounds
- -Typical timeline: 2-4 weeks
- -Excludes custom app builds, subscription logic, and ERP integrations
Growth custom build
From £2,950
Most popular for established product brands.
- -Up to 250 products
- -Everything in Starter plus deeper merchandising architecture
- -Advanced product content systems
- -3 revision rounds
- -Typical timeline: 3-5 weeks
Scale custom build
From £4,950
For complex catalogues and larger teams.
- -250+ products or complex catalog structures
- -Everything in Growth plus complex storefront requirements
- -Custom section systems for larger teams
- -Phased rollout and validation plan
- -Timeline based on architecture scope
Why not just use a premium theme?
Premium themes are built for everyone. Custom themes are built for your catalogue, merchandising model, and conversion logic.
Why Shopify stores plateau
Most themes are installed. Few are properly engineered for conversion.
Differentiator stack
This is how projects stay engineered, fast, and commercially grounded.
AI-assisted, human-led delivery
I use AI to accelerate safe parts of development - structure, patterns, and scaffolding - while strategy, UX logic, and QA stay human-led.
Short case-style example
- -Example: a food and drink DTC brand with 180 SKUs had traffic but weak conversion.
- -We re-architected collection logic, rebuilt product templates, and reduced app dependency.
- -Result: faster page interaction, cleaner merchandising, and a clearer buying flow before paid spend scaling.
Shopify theme architecture for product brands
I work with UK and international product brands that need custom storefront architecture, not decorative template edits. Projects are built on my dedicated custom base framework, scoped clearly, and shipped with practical handover.
Shopify Partner custom theme engineering
As a Shopify Partner, I build to platform best practice for conversion, performance, and maintainability. Mobile speed and usability are treated as non-negotiable.
Simple. Structured. Transparent.
Clear scope, clear timeline, clear outcomes. Most stores need iteration, not just launch.
Ongoing optimisation and content support are available on monthly retainer.
Every month on the wrong theme costs revenue
Slow UX creates friction.
Generic layout decisions cap how far your paid traffic can go.
Limited project slots each month.
Frequently asked questions
Need visuals to support your new storefront? I also handle , plus .
Let's build a Shopify theme that actually converts
Send your brief for a paid diagnosis call. You will get a clear recommendation and pricing path.
Shopify custom theme brief
Short intake form so I can scope your build properly. Best suited for established product brands.
Paid diagnosis call
Complete the intake form and I will reply with next steps, availability, and fit.
Direct discussion
Prefer to talk first? Reach out on WhatsApp or email with your store URL and goals.