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Andreas Laust
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WooCommerce · E-commerce · Migration

Charlotte's Shopping

Online retail rebuilt on WooCommerce - migrated from OpenCart for clearer merchandising, simpler checkout, and a platform the business can manage with confidence.

charlottes.shopping

The brief

Charlotte's Shopping is an online retail brand selling direct to customers. The existing OpenCart setup was limiting product presentation, making day-to-day management harder than it needed to be, and holding back improvements to checkout and merchandising.

The business needed a move to WooCommerce - a platform with better flexibility for retail growth, clearer admin workflows, and a shopping experience customers could trust.

The build

I migrated the store from OpenCart to WooCommerce with product clarity and conversion paths as the priority. Category structure, product pages, and checkout were rebuilt so customers can browse and buy without friction.

The visual language stays calm and product-led, giving merchandise room to sell while keeping navigation intuitive on mobile and desktop.

charlottes.shopping
Charlotte's Shopping homepage
Homepage with clear category entry points and product-led presentation.
charlottes.shopping/product-category/kitchen-dining
Charlotte's Shopping kitchen and dining category
Category pages with clear product grid and straightforward browsing.
charlottes.shopping/product/gift-card
Charlotte's Shopping product page
Product pages structured for clarity, trust, and straightforward purchase decisions.

Key features

  • OpenCart to WooCommerce migration

    Catalogue, checkout, and merchandising moved onto a more flexible retail platform with clearer long-term maintainability.

  • Conversion-focused structure

    Clear paths from browse to basket to checkout, with messaging that supports purchase confidence.

  • Responsive shopping experience

    Layouts tuned for mobile browsing and checkout, where most retail traffic actually converts.

The result

Charlotte's Shopping now runs on a clearer, more manageable WooCommerce foundation - easier to update, easier to shop, and built to support sales as the range grows.

Client review

Google Review

“We first came in contact with Andreas when we were looking for a trusted partner to help us with our website refresh. We run an online business selling gifts and home accessories and wanted to create a fresh new design.

We found Andreas to be really responsive and someone we can collaborate well with. After our launch we have found Andreas to be super helpful and always ready to assist with any adjustments we like to make. We thoroughly recommend Andreas.”

Charlotte Wikke